Customer Portfolios' Blog

Data-Driven Marketing, Marketing Data Management, Marketing Strategy, Lifecycle Marketing, Customer Portfolios, Chief Marketing Officers, CMO, Portfolio Pathing

Portfolio Pathing – Planning Your Road Trip for 2018

Posted by Denise DeSisto

Marketing Strategy, Lifecycle Marketing, Customer Portfolios, Chief Marketing Officers, CMO, Email Marketing, Email Preferences, Marketing, reactivation

6 Best Practices For Reactivating Lapsed Customers

Posted by Denise DeSisto

Marketing Strategy, Customer Portfolios, CMO, Email Marketing, Preference Center, Email Preferences, Marketing

Strengthening Your Email Marketing Part 5 – Feel The Burn & Incorporate Email Into Your Marketing Strategy

Posted by Nick Godfrey

CRM, Marketing Strategy, Marketing Programs, Technology, Retail, Customer Experience, Customer Portfolios, Chief Marketing Officers, CMO, Email Marketing, Customer Database, Customer Value, Preference Center, Email Preferences, Privacy Policy

5 Mottos from Mom about Preference Centers

Posted by Millie Park

CRM, Marketing Strategy, Retail, Customer Experience, Customer Portfolios, Chief Marketing Officers, CMO, Email Marketing, Customer Database, Customer Value

Strengthening Your Email Marketing: Email and Account Sign-Up

Posted by Nick Godfrey

CRM, Marketing Strategy, Retail, Customer Experience, Chief Marketing Officers, Thought Leadership, Innovation, CMO, Revenue Generation, Brand

CMOs: Innovate or Die … Or At Least Get Fired ...

Posted by Nick Godfrey

CRM, Marketing Strategy, Retail, In-store, Encore

Personalization Is Key For In-Store Experience

Posted by Katie Gardner

Marketing Strategy, Technology

4 Technologies Changing the Retail Game

Posted by Augie MacCurrach

Marketing Strategy

What Retailers Can Learn From Black Friday and Cyber Monday

Posted by Nick Godfrey

Marketing Strategy

Holiday Trends That Every Marketer Needs to Know

Posted by Katie Gardner

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