Customer Portfolios' Blog

Data-Driven Marketing, Marketing Data Management, Marketing Strategy, Lifecycle Marketing, Customer Portfolios, Chief Marketing Officers, CMO, Portfolio Pathing

Portfolio Pathing – Planning Your Road Trip for 2018

Posted by Denise DeSisto

Data-Driven Marketing, Marketing Data Management, Big Data, Customer Portfolios, Customer Database, Customer Profile

Do You Really Know Your Customer? 3 Reasons to Enhance Your Customer Profile

Posted by Paul Welsh

Data-Driven Marketing, Marketing Data Management, Big Data, Siloed Data, personalization

4 Tips to Analyze Your Customer Data

Posted by Paul Welsh

Data-Driven Marketing, Marketing Data Management, Customer Experience, Customer Portfolios, CMO, Customer Database, Siloed Data, omnichannel, marketing database

3 Tips For Turning Your Marketing Database into a Customer Experience Tool

Posted by Denise DeSisto

Corporate, Marketing Data Management, Lifecycle Marketing, Customer Experience, Customer Portfolios, Customer Value, Siloed Data

Humans of CP: Nick Godfrey

Posted by Katie Gardner

Data-Driven Marketing, Marketing Data Management, CRM, Lifecycle Marketing, Loyalty Marketing, Customer Experience, Loyalty, Customer Portfolios, CMO, Email Marketing, Marketer Roundtable

4 Key Takeaways from Customer Portfolios Marketer Roundtable

Posted by Millie Park

Marketing Data Management, Marketing Strategy

Big Data is About Predictions. Period.

Posted by Steve Gogolak

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