Customer Portfolios' Blog

Customer Experience

2018 - The Year of the Customer Journey

Posted by Denise DeSisto

Customer Experience, Customer Database

Blueprint for a Customer-Centric Database

Posted by Augie MacCurrach

Loyalty Marketing, Customer Experience, Loyalty, Customer Portfolios, CMO, Customer Value, Customer Profile

3 Questions to Determine if You Are Ready for a Loyalty Program

Posted by Paul Welsh

Data-Driven Marketing, Customer Experience, Big Data, Back-To-School,, Customer Portfolios, CMO, ecommerce, omnichannel

What I Hope to Learn This Year: Back-to-School Consumer Habits

Posted by Katie Gardner

Retail, Customer Experience

How to Adapt to the “Retail Apocalypse”: Focus on the Customer Experience

Posted by Augie MacCurrach

Customer Experience, Back-To-School,, Customer Portfolios, CMO, Customer Database, location marketing, acquisition, lifestyle marketing

3 Ways to Make Your Back-to-School Campaigns Customer-Centric

Posted by Denise DeSisto

Data-Driven Marketing, Marketing Data Management, Customer Experience, Customer Portfolios, CMO, Customer Database, Siloed Data, omnichannel, marketing database

3 Tips For Turning Your Marketing Database into a Customer Experience Tool

Posted by Denise DeSisto

CRM, Marketing Strategy, Marketing Programs, Technology, Retail, Customer Experience, Customer Portfolios, Chief Marketing Officers, CMO, Email Marketing, Customer Database, Customer Value, Preference Center, Email Preferences, Privacy Policy

5 Mottos from Mom about Preference Centers

Posted by Millie Park

CRM, Marketing Strategy, Retail, Customer Experience, Customer Portfolios, Chief Marketing Officers, CMO, Email Marketing, Customer Database, Customer Value

Strengthening Your Email Marketing: Email and Account Sign-Up

Posted by Nick Godfrey

Retail, Customer Experience, Customer Portfolios, Chief Marketing Officers, CMO, In-store experience

6 Tips for a Customer Experience Audit: Put Yourself in your Customers’ Shoes…or Pants…or Jackets….

Posted by Denise DeSisto

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