Customer Portfolios' Blog

Customer Experience, Customer Database

Blueprint for a Customer-Centric Database

Posted by Augie MacCurrach

Customer Database

4 Steps to a Crystal-Clear Customer View

Posted by Paul Welsh

Data-Driven Marketing, Customer Portfolios, Customer Database, Customer Value, Marketing

How to Speak CP – Part I

Posted by Augie MacCurrach

Data-Driven Marketing, Marketing Data Management, Big Data, Customer Portfolios, Customer Database, Customer Profile

Do You Really Know Your Customer? 3 Reasons to Enhance Your Customer Profile

Posted by Paul Welsh

Customer Experience, Back-To-School,, Customer Portfolios, CMO, Customer Database, location marketing, acquisition, lifestyle marketing

3 Ways to Make Your Back-to-School Campaigns Customer-Centric

Posted by Denise DeSisto

Data-Driven Marketing, Humans of CP, Customer Database

Humans of CP – Jenny Lum

Posted by Katie Gardner

Data-Driven Marketing, Marketing Data Management, Customer Experience, Customer Portfolios, CMO, Customer Database, Siloed Data, omnichannel, marketing database

3 Tips For Turning Your Marketing Database into a Customer Experience Tool

Posted by Denise DeSisto

CRM, Marketing Strategy, Marketing Programs, Technology, Retail, Customer Experience, Customer Portfolios, Chief Marketing Officers, CMO, Email Marketing, Customer Database, Customer Value, Preference Center, Email Preferences, Privacy Policy

5 Mottos from Mom about Preference Centers

Posted by Millie Park

CRM, Marketing Strategy, Retail, Customer Experience, Customer Portfolios, Chief Marketing Officers, CMO, Email Marketing, Customer Database, Customer Value

Strengthening Your Email Marketing: Email and Account Sign-Up

Posted by Nick Godfrey

Lifecycle Marketing, CMO, In-store experience, Customer Database

4 ‘To-Do’s’ to Enhance Your Marketing in 2017

Posted by Denise DeSisto

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