Customer Portfolios' Blog

CRM, Marketing Strategy, Marketing Programs, Technology, Retail, Customer Experience, Customer Portfolios, Chief Marketing Officers, CMO, Email Marketing, Customer Database, Customer Value, Preference Center, Email Preferences, Privacy Policy

5 Mottos from Mom about Preference Centers

Posted by Millie Park

CRM, Marketing Strategy, Retail, Customer Experience, Customer Portfolios, Chief Marketing Officers, CMO, Email Marketing, Customer Database, Customer Value

Strengthening Your Email Marketing: Email and Account Sign-Up

Posted by Nick Godfrey

Data-Driven Marketing, Marketing Data Management, CRM, Lifecycle Marketing, Loyalty Marketing, Customer Experience, Loyalty, Customer Portfolios, CMO, Email Marketing, Marketer Roundtable

4 Key Takeaways from Customer Portfolios Marketer Roundtable

Posted by Millie Park

CRM, Marketing Strategy, Retail, Customer Experience, Chief Marketing Officers, Thought Leadership, Innovation, CMO, Revenue Generation, Brand

CMOs: Innovate or Die … Or At Least Get Fired ...

Posted by Nick Godfrey

CRM, Marketing Strategy, Retail, In-store, Encore

Personalization Is Key For In-Store Experience

Posted by Katie Gardner

CRM, Retail, Email Marketing

The Changing Dynamics of Email Marketing

Posted by Denise DeSisto

CRM, Lifecycle Marketing, Retail, Customer Experience, Big Data, Back-To-School,, Loyalty

Back-to-Stats: Surprising Statistics That Will Help You WIn This Back-to-School Season

Posted by Paul Welsh

CRM, Lifecycle Marketing, Loyalty Marketing, Loyalty

CRM C: Rethinking Your Loyalty Strategy

Posted by Nick Godfrey

CRM

Using First and Third-Party Data to Fuel Engagement

Posted by Augie MacCurrach

CRM

Challenges Every CRM Marketer Faces

Posted by Augie MacCurrach

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