Customer Portfolios' Blog

Data-Driven Marketing, Loyalty Marketing, Loyalty, CMO, Marketer Roundtable, Adtech, MarTech

4 Marketing Strategies for the Age of the Consumer

Posted by Katie Gardner

Data-Driven Marketing, Marketing Data Management, Marketing Strategy, Lifecycle Marketing, Customer Portfolios, Chief Marketing Officers, CMO, Portfolio Pathing

Portfolio Pathing – Planning Your Road Trip for 2018

Posted by Denise DeSisto

Loyalty Marketing, Customer Experience, Loyalty, Customer Portfolios, CMO, Customer Value, Customer Profile

3 Questions to Determine if You Are Ready for a Loyalty Program

Posted by Paul Welsh

Marketing Strategy, Lifecycle Marketing, Customer Portfolios, Chief Marketing Officers, CMO, Email Marketing, Email Preferences, Marketing, reactivation

6 Best Practices For Reactivating Lapsed Customers

Posted by Denise DeSisto

Marketing Strategy, Customer Portfolios, CMO, Email Marketing, Preference Center, Email Preferences, Marketing

Strengthening Your Email Marketing Part 5 – Feel The Burn & Incorporate Email Into Your Marketing Strategy

Posted by Nick Godfrey

Data-Driven Marketing, Customer Experience, Big Data, Back-To-School,, Customer Portfolios, CMO, ecommerce, omnichannel

What I Hope to Learn This Year: Back-to-School Consumer Habits

Posted by Katie Gardner

Customer Experience, Back-To-School,, Customer Portfolios, CMO, Customer Database, location marketing, acquisition, lifestyle marketing

3 Ways to Make Your Back-to-School Campaigns Customer-Centric

Posted by Denise DeSisto

Customer Portfolios, CMO, Email Marketing, personalization, email personalization, repurchase series, product reccomendations

Strengthening Your Email Marketing: 3 Tips for an Effective Repurchase Series

Posted by Nick Godfrey

Customer Portfolios, Chief Marketing Officers, CMO, personalization, Perfect Pixel, digital, Adtech, MarTech, attribution

4 Reasons to Go Digital

Posted by Nick Godfrey

Big Data, Customer Portfolios, CMO, Marketer Roundtable, Siloed Data, omnichannel, personalization

NYC Marketer Roundtable Roundup: “One”

Posted by Millie Park

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