Customer Portfolios' Blog

Data-Driven Marketing, Marketing Data Management, Marketing Strategy, Lifecycle Marketing, Customer Portfolios, Chief Marketing Officers, CMO, Portfolio Pathing

Portfolio Pathing – Planning Your Road Trip for 2018

Posted by Denise DeSisto

Marketing Strategy, Lifecycle Marketing, Customer Portfolios, Chief Marketing Officers, CMO, Email Marketing, Email Preferences, Marketing, reactivation

6 Best Practices For Reactivating Lapsed Customers

Posted by Denise DeSisto

Customer Portfolios, Chief Marketing Officers, CMO, personalization, Perfect Pixel, digital, Adtech, MarTech, attribution

4 Reasons to Go Digital

Posted by Nick Godfrey

CRM, Marketing Strategy, Marketing Programs, Technology, Retail, Customer Experience, Customer Portfolios, Chief Marketing Officers, CMO, Email Marketing, Customer Database, Customer Value, Preference Center, Email Preferences, Privacy Policy

5 Mottos from Mom about Preference Centers

Posted by Millie Park

CRM, Marketing Strategy, Retail, Customer Experience, Customer Portfolios, Chief Marketing Officers, CMO, Email Marketing, Customer Database, Customer Value

Strengthening Your Email Marketing: Email and Account Sign-Up

Posted by Nick Godfrey

Retail, Customer Experience, Customer Portfolios, Chief Marketing Officers, CMO, In-store experience

6 Tips for a Customer Experience Audit: Put Yourself in your Customers’ Shoes…or Pants…or Jackets….

Posted by Denise DeSisto

CRM, Marketing Strategy, Retail, Customer Experience, Chief Marketing Officers, Thought Leadership, Innovation, CMO, Revenue Generation, Brand

CMOs: Innovate or Die … Or At Least Get Fired ...

Posted by Nick Godfrey

Subscribe to Customer Portfolios' Blog