At last week’s Millennium Alliance Digital Retail Transformation Assembly in Nashville, personalization was on everyone’s mind. Everyone has some amount of data to work with, and everyone has their pain points when it comes to creating that targeted, personalized customer experience. What I found to be interesting was these pain points differed from person to person. A few examples:
Q: Do I really need an email preference center?
A: Go ask your mother.
When asked about preference centers, my response brings me back to some childhood teachings from my parents:
- Just because everyone has one, doesn’t mean you should, too.
- Don’t save it. Use it. (unless we were talking about money)
- Treat others like you’d want to be treated.
- You’re more likely to get a ‘yes’ if you ask nicely. (unless we were talking about money)
- Be careful what you ask for.
In this month’s edition of Humans of CP, we are talking to Raffi Yardemian, our VP of Sales. Raffi graduated from York University, and has worked in Sales for more than 20 years. He recently joined CP with a clear vision to streamline the sales process and expand our client base. Today, we’re speaking with him to learn more about his position, and his interests outside of the office.
Spring is finally upon us! Warm weather, fresh air, and a flood of emails from our favorite retailers telling us all about their new spring line. Yet the stark reality is most of these emails won’t even be read, let alone acted upon. According to Mailchimp, the open rate for emails from retailers is only 20%, and the click-through rate is just a little over 2%.
Email marketing is like going to the gym. We get stuck in a routine and just go through the motions, without thinking of a way to make that routine better. All too often, marketers send emails with little to no return on investment, but continue doing the same things. Making one small change, either in your email strategy or at the gym, will significantly increase your ROI.
Per a recent case study from Hubspot, in 2016, 61 percent of marketers believe their marketing strategy is effective. Unfortunately, this means that 39% of marketers are deploying ineffective strategies. While this could be due to a variety of reasons – one reason is not understanding your customer’s experience.
In this month’s edition of Humans of CP, we are talking to Nick Godfrey, our EVP, Strategy, and one of the founders of Customer Portfolios. Nick graduated from Ohio Wesleyan University, and previously worked with Frito Lay and right down the street at Harpoon Brewery (ironically where the CP offices used to be). Nick bikes to work almost every day from neighboring Charlestown (“the town”).
In this month’s edition of Humans of CP, we are talking with Customer Portfolios Founder and CEO, Augie MacCurrach. Despite recently celebrating the company's 15-year anniversary, Augie and the team have not given up the start-up mentality. It’s Augie’s vision and passion that inspires CP to innovate daily and be a leader in the marketing technology and customer relationship landscape.
Shortly before the ball dropped on New Year’s Eve, Mariah Carey reminded everyone just as how tumultuous 2016 was. However, for marketers, the year wasn’t all bad. More and more brands began to introduce tactics that lead to more targeted and personalized marketing. We also saw the first time in history that e-commerce sales surpassed brick and mortar sales. Yet, as we make our way through January, below are four ways marketers can build on the momentum sustained in 2016.