Email marketing is like going to the gym; everyone does it, but it requires work to do it well. We get stuck in a routine, and continue to go through the motions whether we see a return on investment or not. We know that one small change will help increase your ROI, both at the gym and in email marketing.
This is the second installment of a five-part blog series to help you make these small changes in your email marketing routine. As a warm up, you can find part one here.