BOSTON, MA – April 25, 2016 – Customer Portfolios today announced that its proprietary customer data analysis methodology Portfolio Pathing, has been selected as a finalist in the “Big Data & Analytics Innovation” category for the 20th Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the awards recognize excellence in concepts and creations in marketing and technology produced or developed in New England.
Since 1996 the MITX Awards have grown to become the largest and most prestigious awards competition in the country showcasing the best creative marketing and technological accomplishments emerging from New England. This year over 120 senior leaders from Boston businesses judged entries for the 33 MITX award categories.
“For 20 years, MITX has been celebrating the talented and creative minds across New England - innovators that have made this the thriving technology and innovation hub it has become,” said MITX President Amy Quigley. “This year’s finalists are no exception. The ideas keep getting bigger and bolder. We are thrilled to honor their amazing achievements!”
Portfolio Pathing is an in-depth analysis of customer and purchase data that provides actionable insight on customer trends and behaviors. By uncovering distinct customer behaviors and purchase trends, retailers can leverage this information to cultivate more profitable customers.
“We are excited and proud that Portfolio Pathing is named a finalist in the Big Data & Analytics category,” said Paul Welsh, Director of Analytics at Customer Portfolios. “We recognize that no two customers are identical and brands need to account for these differences when communicating with them. By knowing detailed customer information such as what categories they purchase from or their lifecycle stage, we can develop 1:1 communication streams that align with specific segments and associated behaviors. We look forward to sharing Portfolio Pathing with the MITX community at the ceremony on May 25.”
Customer Portfolios will be recognized with the other finalists in the category of “Big Data & Analytics Innovation” at the 20th Annual MITX Awards Ceremony traditionally attended by over 1,000 of the region’s top marketing, technology and design professionals. Winners will be announced at the ceremony on May 25th at the Westin Waterfront. This year’s ceremony will include host, Boston legend and comedic superstar Lenny Clarke, technology demos from finalists, select final round judging, networking, and of course, the presentation of the prestigious MITX Awards. Tickets can be purchased at www.mitxawards.org.
About Customer Portfolios
Customer Portfolios is focused on lifecycle marketing aimed at increasing customer value and generating revenue for its global retail clients. The Customer Portfolios Integrated Marketing Platform combines analysis, strategy, data and a team of expert marketing analysts to deliver actionable insight and campaigns that drive brand revenue, customer engagement and customer loyalty. Marketers from companies such as Johnston & Murphy, Journeys, HarborOne, Subway, Teleflora, Frye, Tourneau, and Zipcar consistently demonstrate revenue growth and increased customer lifetime value. Based in Boston, MA, Customer Portfolios, LLC is a privately held company. For more information visit Customer Portfolios online at www.customerportfolios.com.
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For the restless companies that comprise the Massachusetts technology and innovation eco-system, MITX is the ultimate resource: inspiring members with progressive thinking, meaningful connections and provocative conversation. Celebrating 20 years of connecting tech and innovation professionals in New England, MITX is a dynamic community of more than 7,500 thought leaders and collaborators in search of insight, education and opportunity. MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.
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