In this month’s Humans of CP, we’re speaking with Jenny Lum, our Marketing Analytics Team Lead. Jenny graduated from Bryn Mawr College in Pennsylvania with a degree in psychology, and has been part of the CP team for 7 years. Today, we’re chatting with her to learn more about her position, and her interests outside of the blue and orange walls.
What do you do at Customer Portfolios?
I lead a team of talented analysts, who partner with our clients to make their data actionable to them, and help them drive incremental value by enhancing the way they’re engaging with their customers.
We receive a wealth of data from our clients that our team analyzes to uncover customer behavior and general business trends. With this insight, my team defines lifecycle stages, customer segments, product recommendations, and communication opportunities to grow our clients’ business. It’s fun stuff!
What's your favorite activity to do around Boston and why?
I love Boston because it’s a great walking city. I love that in the summer I can start the day by picking up blueberries from Haymarket, wandering around the picturesque historic homes and quaint boutiques of Beacon Hill, and then ending my day catching an impromptu concert at the Charles.
I could walk all day without getting tired. My husband, Shan, still jokingly complains about how I took him on one of my famous 5-hour walking tours the first time he visited Boston.
If you were a superhero, what powers would you have?
I’m going to go out on a limb and say I’d want mastermind abilities, like Sherlock, The Riddler, or The Joker (only in hero form). If I’m making it my life’s work to take down my arch-nemesis, then I’d really like to get to know him and win by setting up some mental traps. The villains in the comic books are terrifically nuanced and interesting characters to study.
What movie or novel character do you most identify with?
In the Old Testament in the Bible, there’s a story of Joseph, who in his youth receives a vision that God will use him to do amazing things. It doesn’t happen for decades and he goes through many ups and downs while still being faithful.
I identify with Joseph having married a pastor at the young age of 25, because I’m in no way comparable to the pastor’s wives that I look up to. But I also know that I am still young and I’m hopeful that God’s plan will be revealed as I grow and learn. I gave my son, Tyler, Joseph as his middle name after this character.
How do you use the information that you learned in your favorite class in your life today?
Only one?! I took an unconventional path to analytics and studied Psychology, but I still find myself trying to apply many of those principles today, even at work.
From educational psych, I learned how to learn and teach others; from counseling, I learned how to listen; and from church, I learned that being a leader means that I’m there to serve others, not lord over them.
What has been your biggest challenge at Customer Portfolios?
The biggest challenge is also what I love most about my job – the fast pace, the number of clients that we work on, and the variety of work that we do. This means that we have many skills to master to do the job effectively. Entering my 7th year here, I feel like there’s still so much to learn from my teammates!
On any given day, I could be running stats results at my desk for a long-term marketing communications test, then attend a meeting where I discuss data mapping with a Solutions Architect, followed by a meeting where we’re presenting a communications approach to our marketing executive clients. Everyone here learns to be flexible and put on various thinking hats throughout the day.
To learn more about the faces of our company, be sure to check back each month to see our reoccurring blog series – the Humans of CP.