Email marketing is like going to the gym. You get stuck in the same routine, and get complacent with the results. Unless you’re being strategic about how you’re working out, then it’s not going to provide any sort of benefit or payoff. By making small changes, either at the gym or in your email strategy, you can see a huge change in your ROI.
A recent article in the Wall Street Journal discusses luxury brands’ digital transformation, an industry typically known for high-quality, high-glossy magazine ads. In “Magazine Ads Go Out of Fashion” (Appeared in print on June 10, 2017), Matthew Dalton highlights the transition of luxury brands’ advertising model from print magazines to digital. Gone are the days of Vogue, Marie Claire, or Glamour being filled with glossy advertisements for luxury products. Luxury brands like Gucci, Prada, and Louis Vuitton are seeing the benefits of allocating part of their budget to digital advertisements and social media.
Email marketing is like going to the gym; everyone does it, but not everyone does it well. We get stuck in the same routine just going through the motions, with no thought of our return on investment. By making one small change, either at the gym or in your email strategy, you can see a huge change in your RoI.
Email marketing is like going to the gym; everyone does it, but it requires work to do it well. We get stuck in a routine, and continue to go through the motions whether we see a return on investment or not. We know that one small change will help increase your ROI, both at the gym and in email marketing.
This is the second installment of a five-part blog series to help you make these small changes in your email marketing routine. As a warm up, you can find part one here.
At last week’s Millennium Alliance Digital Retail Transformation Assembly in Nashville, personalization was on everyone’s mind. Everyone has some amount of data to work with, and everyone has their pain points when it comes to creating that targeted, personalized customer experience. What I found to be interesting was these pain points differed from person to person. A few examples:
Email marketing is like going to the gym. We get stuck in a routine and just go through the motions, without thinking of a way to make that routine better. All too often, marketers send emails with little to no return on investment, but continue doing the same things. Making one small change, either in your email strategy or at the gym, will significantly increase your ROI.
In paying homage to Humans of New York, we decided that we would like to put our own spin on it. Working in the heart of Boston’s Innovation District, we are an established tech company who has never strayed from its founding principle and start-up mentality. We are scrappy, innovative, fun, and transformative. Our culture is a microcosm of what it means to work at a tech company.
At the CRM C Conferencein Chicago a hot topic was whether or not Chicago-style pizza is better then New Haven style, customer and brand loyalty.
Previously, Black Friday through Cyber Monday used to set retailers expectations when it came to holiday sales. However, the availability of deals and increasing shopper flexibility from ecommerce throughout the holiday season has extended the shopping season from Black Friday right up until December 24. According to the research firm ShopperTrak, sales on Black Friday decreased 10% this year, with a total of $10.4 billion compared with last year’s $11.6 billion. There is no need for retailers to hit the panic button quite yet as many analysts are still projecting a 3.4% revenue increase y-o-y from last holiday season.