Think about the last time you visited a store. How were you treated when you walked in the store? How was the experience? If I were a betting lady, I would guess the experience was pretty unmemorable. A faceless in-store associate asks the faceless customer, if they need any assistance. That is likely the end of the encounter. What an underwhelming experience.
Last Thursday, Nintendo took the smartphone world by storm with the release of Pokémon Go. For those who don’t know what the hype is all about, Pokémon Go is an app-based game that uses augmented reality incorporated into every day life. For example, here’s Pikachu hanging out on the streets of Los Angeles.
Despite the fact that holiday commercials have been streaming since November 1 and stores decked their aisles before Halloween was over, the official start to the holiday shopping season begins next week. Once people recover from their Thanksgiving food coma, the search for the hottest products, deals, will begin.
Yesterday was my birthday and in addition to receiving one Facebook notification after another, I received plenty of birthday love from some of my favorite brands. In the world of website registration, it has become a common practice by brands to ask general demographic information. More savvy brands take it one step further and ask for your birthdate. Why? It gives brands another point of engagement and opportunity to build a connection with you. However, even though some brands utilized the “birthday email” as a way of engagement and tried to illicit me, the consumer, to take action some were more successful than others. Below are two examples on both ends of the spectrum.
After surviving a record-setting winter, it is safe to say that the city of Boston is due for a reprieve consisting of 90+ beach days this summer. To help ensure that your beach bag is packed with the essential beach reads, we have complied a list of books that should be on every marketer’s reading list.
Businesses that are looking to grow sometimes fall victim to chasing the next bright, shiny object. It is easy to see the appeal. These emerging technologies have the potential to be the next great platform and as early adopters, brands can position themselves as innovate leaders in their desired space.
It used to be called barter. Today, it’s a transaction. I can give you an apple and receive a pear in return. Or I give you a $1 for a glass of lemonade in return. But the only reason this system works is because there is a perceived value attached to both ends of the exchange, and the values are matched. You have a pear but want an apple; the apple is more valuable to you than a pear. I want the pear but have an apple; the pear is more valuable to me.