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Katie Gardner

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Humans of CP – Jenny Lum

By: Katie Gardner on June 21, 2017

In this month’s Humans of CP, we’re speaking with Jenny Lum, our Marketing Analytics Team Lead. Jenny graduated from Bryn Mawr College in Pennsylvania with a degree in psychology, and has been part of the CP team for 7 years. Today, we’re chatting with her to learn more about her position, and her interests outside of the blue and orange walls.

Humans of CP – Jared Lazzaro

By: Katie Gardner on May 24, 2017

In this month’s Humans of CP, we’re speaking with Jared Lazzaro, our director of product development. Jared graduated from Colby College, and is a proud Colby Mule. He has been working in “The Bullpen” at CP for 11 years. Today, we’re chatting with him to learn more about his position, and his interests outside of the office.

Humans of CP – Raffi Yardemian, VP of Sales

By: Katie Gardner on April 19, 2017

In this month’s edition of Humans of CP, we are talking to Raffi Yardemian, our VP of Sales. Raffi graduated from York University, and has worked in Sales for more than 20 years. He recently joined CP with a clear vision to streamline the sales process and expand our client base.   Today, we’re speaking with him to learn more about his position, and his interests outside of the office.

Humans of CP: Nick Godfrey

By: Katie Gardner on March 22, 2017

In this month’s edition of Humans of CP, we are talking to Nick Godfrey, our EVP, Strategy, and one of the founders of Customer Portfolios. Nick graduated from Ohio Wesleyan University, and previously worked with Frito Lay and right down the street at Harpoon Brewery (ironically where the CP offices used to be). Nick bikes to work almost every day from neighboring Charlestown (“the town”).

Humans of CP: Augie MacCurrach

By: Katie Gardner on February 8, 2017

In this month’s edition of Humans of CP, we are talking with Customer Portfolios Founder and CEO, Augie MacCurrach. Despite recently celebrating the company's 15-year anniversary, Augie and the team have not given up the start-up mentality. It’s Augie’s vision and passion that inspires CP to innovate daily and be a leader in the marketing technology and customer relationship landscape.

How Ecommerce is Changing Holiday Retail

By: Katie Gardner on December 8, 2016

Arnold Schwarzenegger’s holiday classic, ‘Jingle All the Way’ epitomizes the perils of holiday shopping’s past. Arnold’s character has several failed attempts to find the season’s hottest toy – TurboMan. He runs from one crowded store to the next in hopes of finding the toy for his son.

Personalization Is Key For In-Store Experience

By: Katie Gardner on September 23, 2016

Think about the last time you visited a store. How were you treated when you walked in the store? How was the experience? If I were a betting lady, I would guess the experience was pretty unmemorable. A faceless in-store associate asks the faceless customer, if they need any assistance. That is likely the end of the encounter. What an underwhelming experience.

When Augmented Reality Meets the Retail World

By: Katie Gardner on July 15, 2016

Last Thursday, Nintendo took the smartphone world by storm with the release of Pokémon Go. For those who don’t know what the hype is all about, Pokémon Go is an app-based game that uses augmented reality incorporated into every day life. For example, here’s Pikachu hanging out on the streets of Los Angeles.

Holiday Trends That Every Marketer Needs to Know

By: Katie Gardner on November 18, 2015

Despite the fact that holiday commercials have been streaming since November 1 and stores decked their aisles before Halloween was over, the official start to the holiday shopping season begins next week. Once people recover from their Thanksgiving food coma, the search for the hottest products, deals, will begin.

How Brands Can Use Email to Capitalize on Birthdays

By: Katie Gardner on July 24, 2015

Yesterday was my birthday and in addition to receiving one Facebook notification after another, I received plenty of birthday love from some of my favorite brands. In the world of website registration, it has become a common practice by brands to ask general demographic information. More savvy brands take it one step further and ask for your birthdate. Why? It gives brands another point of engagement and opportunity to build a connection with you. However, even though some brands utilized the “birthday email” as a way of engagement and tried to illicit me, the consumer, to take action some were more successful than others. Below are two examples on both ends of the spectrum.

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