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Customer Portfolios' Blog

Katie Gardner

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Humans of CP - Denise DeSisto

By: Katie Gardner on September 20, 2017

Marketing trends and technologies are constantly changing, and Denise DeSisto’s thirst for knowledge keeps her at the forefront of the latest trends. As Customer Portfolios’ VP of Marketing Automation and Product Innovation, Denise ensures our clients have the most up-to-date tools they need to create impactful marketing campaigns. Today, we’re chatting with Denise to learn more about her role at CP and her interests outside of the blue and orange walls.

What I Did This Summer: Back-to-School Survey Results

By: Katie Gardner on August 22, 2017

While students were on summer vacation, we were busy gathering information for the back-to-school shopping season. We surveyed 5,000 consumers about their back-to-school shopping habits and whether those habits changed from last year. Take a look at the infographic to see our survey results, and check out our press release and blog post for more details about how marketers can use this information for future campaigns. 

What I Hope to Learn This Year: Back-to-School Consumer Habits

By: Katie Gardner on August 9, 2017

Back-to-school shopping is in full swing, and everywhere you look there is another advertisement or email pushing the latest and greatest items for the upcoming school year. Marketers get caught up in communicating their products and deals, but what ultimately matters is how consumers respond. To that end, we surveyed parents and students who plan to go back-to-school shopping this year, asking about their back-to-school shopping behavior and how they changed from last year.

Humans of CP: Dianne Brennick

By: Katie Gardner on July 26, 2017

This month’s Humans of CP features our fearless captain, Dianne Brennick. As Culture and Operations Manager, Dianne has been running a tight ship since 2015. Today, we’re chatting with her to learn more about CP’s biggest cheerleader, and her interests outside our blue and orange walls.

Humans of CP – Jenny Lum

By: Katie Gardner on June 21, 2017

In this month’s Humans of CP, we’re speaking with Jenny Lum, our Marketing Analytics Team Lead. Jenny graduated from Bryn Mawr College in Pennsylvania with a degree in psychology, and has been part of the CP team for 7 years. Today, we’re chatting with her to learn more about her position, and her interests outside of the blue and orange walls.

Humans of CP – Jared Lazzaro

By: Katie Gardner on May 24, 2017

In this month’s Humans of CP, we’re speaking with Jared Lazzaro, our director of product development. Jared graduated from Colby College, and is a proud Colby Mule. He has been working in “The Bullpen” at CP for 11 years. Today, we’re chatting with him to learn more about his position, and his interests outside of the office.

Humans of CP – Raffi Yardemian, VP of Sales

By: Katie Gardner on April 19, 2017

In this month’s edition of Humans of CP, we are talking to Raffi Yardemian, our VP of Sales. Raffi graduated from York University, and has worked in Sales for more than 20 years. He recently joined CP with a clear vision to streamline the sales process and expand our client base.   Today, we’re speaking with him to learn more about his position, and his interests outside of the office.

Humans of CP: Nick Godfrey

By: Katie Gardner on March 22, 2017

In this month’s edition of Humans of CP, we are talking to Nick Godfrey, our EVP, Strategy, and one of the founders of Customer Portfolios. Nick graduated from Ohio Wesleyan University, and previously worked with Frito Lay and right down the street at Harpoon Brewery (ironically where the CP offices used to be). Nick bikes to work almost every day from neighboring Charlestown (“the town”).

Humans of CP: Augie MacCurrach

By: Katie Gardner on February 8, 2017

In this month’s edition of Humans of CP, we are talking with Customer Portfolios Founder and CEO, Augie MacCurrach. Despite recently celebrating the company's 15-year anniversary, Augie and the team have not given up the start-up mentality. It’s Augie’s vision and passion that inspires CP to innovate daily and be a leader in the marketing technology and customer relationship landscape.

How Ecommerce is Changing Holiday Retail

By: Katie Gardner on December 8, 2016

Arnold Schwarzenegger’s holiday classic, ‘Jingle All the Way’ epitomizes the perils of holiday shopping’s past. Arnold’s character has several failed attempts to find the season’s hottest toy – TurboMan. He runs from one crowded store to the next in hopes of finding the toy for his son.

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