Customer Portfolios' Blog

Denise DeSisto

Recent Posts

Data-Driven Marketing, Marketing Data Management, Marketing Strategy, Lifecycle Marketing, Customer Portfolios, Chief Marketing Officers, CMO, Portfolio Pathing

Portfolio Pathing – Planning Your Road Trip for 2018

Posted by Denise DeSisto

Marketing Strategy, Lifecycle Marketing, Customer Portfolios, Chief Marketing Officers, CMO, Email Marketing, Email Preferences, Marketing, reactivation

6 Best Practices For Reactivating Lapsed Customers

Posted by Denise DeSisto

Customer Experience, Back-To-School,, Customer Portfolios, CMO, Customer Database, location marketing, acquisition, lifestyle marketing

3 Ways to Make Your Back-to-School Campaigns Customer-Centric

Posted by Denise DeSisto

Data-Driven Marketing, Marketing Data Management, Customer Experience, Customer Portfolios, CMO, Customer Database, Siloed Data, omnichannel, marketing database

3 Tips For Turning Your Marketing Database into a Customer Experience Tool

Posted by Denise DeSisto

Lifecycle Marketing, Email Marketing, Welcome Campaigns

A New Spring Trend to Fall for: Implementing Lifecycle Marketing

Posted by Denise DeSisto

Retail, Customer Experience, Customer Portfolios, Chief Marketing Officers, CMO, In-store experience

6 Tips for a Customer Experience Audit: Put Yourself in your Customers’ Shoes…or Pants…or Jackets….

Posted by Denise DeSisto

Lifecycle Marketing, CMO, In-store experience, Customer Database

4 ‘To-Do’s’ to Enhance Your Marketing in 2017

Posted by Denise DeSisto

Showrooming, In-store experience, retailers, retail, customer experience

How Retailers Can Fight Back Against 'Showrooming'

Posted by Denise DeSisto

CRM, Retail, Email Marketing

The Changing Dynamics of Email Marketing

Posted by Denise DeSisto

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