Customer Portfolios' Blog

Denise DeSisto

Recent Posts

Email Marketing

5 Tips for Finding the Right ESP

Posted by Denise DeSisto

Customer Experience

2018 - The Year of the Customer Journey

Posted by Denise DeSisto

Loyalty, Best Customer

Best Customers vs Loyal Customers: What’s the Difference?

Posted by Denise DeSisto

Data-Driven Marketing, Marketing Data Management, Marketing Strategy, Lifecycle Marketing, Customer Portfolios, Chief Marketing Officers, CMO, Portfolio Pathing

Portfolio Pathing – Planning Your Road Trip for 2018

Posted by Denise DeSisto

Marketing Strategy, Lifecycle Marketing, Customer Portfolios, Chief Marketing Officers, CMO, Email Marketing, Email Preferences, Marketing, reactivation

6 Best Practices For Reactivating Lapsed Customers

Posted by Denise DeSisto

Customer Experience, Back-To-School,, Customer Portfolios, CMO, Customer Database, location marketing, acquisition, lifestyle marketing

3 Ways to Make Your Back-to-School Campaigns Customer-Centric

Posted by Denise DeSisto

Data-Driven Marketing, Marketing Data Management, Customer Experience, Customer Portfolios, CMO, Customer Database, Siloed Data, omnichannel, marketing database

3 Tips For Turning Your Marketing Database into a Customer Experience Tool

Posted by Denise DeSisto

Lifecycle Marketing, Email Marketing, Welcome Campaigns

A New Spring Trend to Fall for: Implementing Lifecycle Marketing

Posted by Denise DeSisto

Retail, Customer Experience, Customer Portfolios, Chief Marketing Officers, CMO, In-store experience

6 Tips for a Customer Experience Audit: Put Yourself in your Customers’ Shoes…or Pants…or Jackets….

Posted by Denise DeSisto

Lifecycle Marketing, CMO, In-store experience, Customer Database

4 ‘To-Do’s’ to Enhance Your Marketing in 2017

Posted by Denise DeSisto

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