Customer Portfolios' Blog

Denise DeSisto

Recent Posts

Portfolio Pathing – Planning Your Road Trip for 2018

By: Denise DeSisto on September 14, 2017

The air is starting to get crisp in New England, which means the leaves are turning and leaf peepers are starting to plan their routes for weekend road trips. Similarly, marketers should be looking past the holiday season and starting to plan their road trips for 2018. There are many ways to go about this, but we believe that putting the customer in the center of all your marketing activities should be the starting point that will lead you down a path to generate the most incremental revenue.

6 Best Practices For Reactivating Lapsed Customers

By: Denise DeSisto on August 24, 2017

I recently received an email from Boston-based company Drizly encouraging me to come back and place another order on their app. From the Subject Line down to the $5 coupon code at the bottom of the email, I could tell they wanted me back. They used my name in the subject line, and encouraged me to spend by offering a $5 coupon. They even included a summertime visual to make the email more timely. The email was short, sweet, and to-the-point, and including everything a reactivation email should include. The email was effective; particularly the coupon code MISSYOU. In the case of Drizly, they nailed the reactivation campaign, but how can other brands leverage reactivation tactics to capture lapsed customers? Below are six best practices to help you create a reactivation strategy that reaches more lapsed customers:

3 Ways to Make Your Back-to-School Campaigns Customer-Centric

By: Denise DeSisto on July 12, 2017

Does this scenario sound familiar to you?

You or your children have been out for summer break for a couple of weeks now. You are surfing the web or your smartphone for some fun summer things to plan when… you begin to see ads promoting backpacks and notebooks!

3 Tips For Turning Your Marketing Database into a Customer Experience Tool

By: Denise DeSisto on May 18, 2017

 For any brand, customers are undoubtedly the most important part of the business. Brands need to give their customers personalized communication and seamless experience, to keep them loyal and driving revenue. The best tool to have for a great customer experience is a detailed, organized marketing database.

A New Spring Trend to Fall for: Implementing Lifecycle Marketing

By: Denise DeSisto on April 12, 2017

Spring is finally upon us! Warm weather, fresh air, and a flood of emails from our favorite retailers telling us all about their new spring line. Yet the stark reality is most of these emails won’t even be read, let alone acted upon. According to Mailchimp, the open rate for emails from retailers is only 20%, and the click-through rate is just a little over 2%.  

6 Tips for a Customer Experience Audit: Put Yourself in your Customers’ Shoes…or Pants…or Jackets….

By: Denise DeSisto on March 29, 2017

Per a recent case study from Hubspot, in 2016, 61 percent of marketers believe their marketing strategy is effective. Unfortunately, this means that 39% of marketers are deploying ineffective strategies. While this could be due to a variety of reasons – one reason is not understanding your customer’s experience.

4 ‘To-Do’s’ to Enhance Your Marketing in 2017

By: Denise DeSisto on January 13, 2017

Shortly before the ball dropped on New Year’s Eve, Mariah Carey reminded everyone just as how tumultuous  2016 was. However, for marketers, the year wasn’t all bad. More and more brands began to introduce tactics that lead to more targeted and personalized marketing. We also saw the first time in history that e-commerce sales surpassed brick and mortar sales. Yet, as we make our way through January, below are four ways marketers can build on the momentum sustained in 2016.

How Retailers Can Fight Back Against 'Showrooming'

By: Denise DeSisto on October 14, 2016

Last week, I went out in search of a TV for my new apartment. After looking at all of the big box stores, I stood in the aisle at Target not overly pleased with the selection I was seeing. All of these stores had similar TVs, but how did I know I was getting the best deal? I pulled out my phone, and began comparing the TVs n front of me with what was online. I left Target finding a much cheaper alternative on Amazon. In this instance, I joined the 55% of retail shoppers who have used a mobile device to research a product while in-store. Once consumers have a product in mind, they are increasingly looking online for cheaper alternatives, leading brick and mortar having to confront this emerging trend.

The Changing Dynamics of Email Marketing

By: Denise DeSisto on September 14, 2016

At least once a day, I read an article stating that email marketing, as we once knew it is dead. But then the very next day, I read another article saying that email marketing is alive and well. Why the disconnect? On one hand, email has made it easier for marketers to easily engage with customers and prospects for a low cost. However, on the other hand, email is just one of many marketing channels that people engage with.

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