For many marketers, organizing data into individual customer profiles is common practice. Organizing information in this way makes it easier to look up information about customers, and target them with personalized communication. But how much information does your customer profile truly have about your customers?
Email marketing is like going to the gym. You get stuck in the same routine, and get complacent with the results. Unless you’re being strategic about how you’re working out, then it’s not going to provide any sort of benefit or payoff. By making small changes, either at the gym or in your email strategy, you can see a huge change in your ROI.
A recent article in the Wall Street Journal discusses luxury brands’ digital transformation, an industry typically known for high-quality, high-glossy magazine ads. In “Magazine Ads Go Out of Fashion” (Appeared in print on June 10, 2017), Matthew Dalton highlights the transition of luxury brands’ advertising model from print magazines to digital. Gone are the days of Vogue, Marie Claire, or Glamour being filled with glossy advertisements for luxury products. Luxury brands like Gucci, Prada, and Louis Vuitton are seeing the benefits of allocating part of their budget to digital advertisements and social media.
In this month’s Humans of CP, we’re speaking with Jenny Lum, our Marketing Analytics Team Lead. Jenny graduated from Bryn Mawr College in Pennsylvania with a degree in psychology, and has been part of the CP team for 7 years. Today, we’re chatting with her to learn more about her position, and her interests outside of the blue and orange walls.
We are living in the age of Big Data, where 2.5 quintillion bytes of data are created each day. Data comes in every form and tells us everything we need to know about customer shopping habits and preferences, and retail marketers can and should use this data to create a better shopping experience. Customer data allows retailers to see a customer’s browsing and purchase history, send personalized emails, or check out a customer’s loyalty rewards, just by collecting information as the customer shops.
Customer Portfolios recently hosted our 2nd Marketer Roundtable in NYC. The theme of this half-day event was “Personalization: Online + Offline.” The focus of discussion was how to personalize customer communications across all channels. Specifically, our presenters and attendees discussed how brands can (and should) merge online and offline data to feed consumer insights, define marketing strategy, and drive personalized touches.
Email marketing is like going to the gym; everyone does it, but not everyone does it well. We get stuck in the same routine just going through the motions, with no thought of our return on investment. By making one small change, either at the gym or in your email strategy, you can see a huge change in your RoI.
In this month’s Humans of CP, we’re speaking with Jared Lazzaro, our director of product development. Jared graduated from Colby College, and is a proud Colby Mule. He has been working in “The Bullpen” at CP for 11 years. Today, we’re chatting with him to learn more about his position, and his interests outside of the office.
For any brand, customers are undoubtedly the most important part of the business. Brands need to give their customers personalized communication and seamless experience, to keep them loyal and driving revenue. The best tool to have for a great customer experience is a detailed, organized marketing database.