Customer Portfolios' Blog

Strengthening Your Email Marketing Part 5 – Feel The Burn & Incorporate Email Into Your Marketing Strategy

By: Nick Godfrey on August 16, 2017

We have finally reached the end of our workout. Congrats! This is the final part of a five-part blog series that gives strategic advice on how to optimize your email marketing strategy to attract and retain customers. For a quick refresh and warm up, check out parts one, two,  three, and four.  

What I Hope to Learn This Year: Back-to-School Consumer Habits

By: Katie Gardner on August 9, 2017

Back-to-school shopping is in full swing, and everywhere you look there is another advertisement or email pushing the latest and greatest items for the upcoming school year. Marketers get caught up in communicating their products and deals, but what ultimately matters is how consumers respond. To that end, we surveyed parents and students who plan to go back-to-school shopping this year, asking about their back-to-school shopping behavior and how they changed from last year.

How to Adapt to the “Retail Apocalypse”: Focus on the Customer Experience

By: Augie MacCurrach on August 3, 2017

 “The reports of brick-and-mortar’s death have been greatly exaggerated.” – Augie MacCurrach

News about brick-and-mortar retail has been dismal. Each week, it seems like more brands are shutting their doors. There is an influx of news articles trying to explain the death of brick-and-mortar, blaming millennials, technology, and the rise of ecommerce for store closures. These articles paint a grime picture of American retail today, with abandoned shopping malls and record-high retail job loss.

Humans of CP: Dianne Brennick

By: Katie Gardner on July 26, 2017

This month’s Humans of CP features our fearless captain, Dianne Brennick. As Culture and Operations Manager, Dianne has been running a tight ship since 2015. Today, we’re chatting with her to learn more about CP’s biggest cheerleader, and her interests outside our blue and orange walls.

Do You Really Know Your Customer? 3 Reasons to Enhance Your Customer Profile

By: Paul Welsh on July 19, 2017

For many marketers, organizing data into individual customer profiles is common practice. Organizing information in this way makes it easier to look up information about customers, and target them with personalized communication. But how much information does your customer profile truly have about your customers?

3 Ways to Make Your Back-to-School Campaigns Customer-Centric

By: Denise DeSisto on July 12, 2017

Does this scenario sound familiar to you?

You or your children have been out for summer break for a couple of weeks now. You are surfing the web or your smartphone for some fun summer things to plan when… you begin to see ads promoting backpacks and notebooks!

Strengthening Your Email Marketing: 3 Tips for an Effective Repurchase Series

By: Nick Godfrey on July 5, 2017

Email marketing is like going to the gym. You get stuck in the same routine, and get complacent with the results. Unless you’re being strategic about how you’re working out, then it’s not going to provide any sort of benefit or payoff. By making small changes, either at the gym or in your email strategy, you can see a huge change in your ROI.

4 Reasons to Go Digital

By: Nick Godfrey on June 28, 2017

A recent article in the Wall Street Journal discusses luxury brands’ digital transformation, an industry typically known for high-quality, high-glossy magazine ads. In “Magazine Ads Go Out of Fashion” (Appeared in print on June 10, 2017), Matthew Dalton highlights the transition of luxury brands’ advertising model from print magazines to digital. Gone are the days of Vogue, Marie Claire, or Glamour being filled with glossy advertisements for luxury products. Luxury brands like Gucci, Prada, and Louis Vuitton are seeing the benefits of allocating part of their budget to digital advertisements and social media.

Humans of CP – Jenny Lum

By: Katie Gardner on June 21, 2017

In this month’s Humans of CP, we’re speaking with Jenny Lum, our Marketing Analytics Team Lead. Jenny graduated from Bryn Mawr College in Pennsylvania with a degree in psychology, and has been part of the CP team for 7 years. Today, we’re chatting with her to learn more about her position, and her interests outside of the blue and orange walls.

4 Tips to Analyze Your Customer Data

By: Paul Welsh on June 14, 2017

We are living in the age of Big Data, where 2.5 quintillion bytes of data are created each day. Data comes in every form and tells us everything we need to know about customer shopping habits and preferences, and retail marketers can and should use this data to create a better shopping experience. Customer data allows retailers to see a customer’s browsing and purchase history, send personalized emails, or check out a customer’s loyalty rewards, just by collecting information as the customer shops.

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